Design with purpose.
Hi, I'm Fred and I’m a Product Designer. I use data, research, and collaboration to design impactful, meaningful experiences for businesses and their customers.
Beyond the Gears: Reimagining Pedals Bike Shop's Digital Interface
Pedals Bike Shop's website transformation showcases a seamless blend of form and function in UX design.
I crafted an intuitive, user-centric platform, enhancing the shopping experience for cycling enthusiasts. This case study reveals my innovative strategies in elevating the brand's digital presence.
Delve into the details of our design process and see how I brought the vision to life.
Workout Videos Created For You:
FollowAlong Fitness.
Are you struggling to find the perfect workout that matches your desired duration, focus, and intensity? You're not alone.
Dive into my case study to discover how I transformed this common frustration into an innovative solution. Through meticulous research, creative prototyping, and rigorous testing, I've crafted a user experience that seamlessly connects you to workouts that fit your exact needs. Let's make your workout search as efficient and enjoyable as your exercise routine: FollowAlong Fitness.
Empathy in Action: My Path to UX Design
Like many others, UX chose me. I’ve always been fueled by an innate drive to nurture exceptional human experiences. From my coaching and customer service roots to my HTML tinkering days, I found my passion in crafting digital journeys that resonate. UX, for me, is about solving real problems, aligning business with empathy, and guiding teams through transformative design processes.
My Follow Along Fitness app journey, with its iterations and taste refinement, ignited my hunger for collaboration with seasoned professionals. I thrive in dynamic, supportive environments, and I'm driven to make a lasting impact by championing people-focused solutions.
It's not just a career; it's a calling, a chance to infuse purpose into every pixel and interaction.
Contact Me
If you have questions about working together or are interested in learning more, please click here to email me or use this form to reach out.