Resourceful. Collaborative. Informed.
I’m Fred, a UX-focused Product Designer who thrives on solving complex challenges with smart, scalable solutions.
I work with teams and leaders who need a designer who can think critically, adapt quickly, and communicate clearly—turning insights into action and delivering products that drive real results.
Selected Work
Follow Along Fitness - Smarter Workouts, Less Hassle
Custom circuit training made simple—set it and forget it.
NoRepeatMode keeps workouts fresh, challenging, and engaging.
End-to-end design: research, user testing, iteration, and developer handoff.
Built for fitness newcomers, seasoned athletes, and garage gym geeks.
Pedals Bike Shop - A Seamless Digital Ride
Intuitive, user-centered website designed to enhance the shopping experience.
Blended form and function to create a clean, engaging UX for cycling enthusiasts.
Showcased innovative strategies to elevate the brand’s digital presence.
End-to-end design process: research, strategy, and execution.
About Me
Empathy in Action: My Path to UX Design
Like many others, UX chose me. I’ve always been fueled by an innate drive to nurture exceptional human experiences. From my coaching and customer service roots to my HTML tinkering days, I found my passion in crafting digital journeys that resonate. UX, for me, is about solving real problems, aligning business with empathy, and guiding teams through transformative design processes.
My Follow Along Fitness app journey, with its iterations and taste refinement, ignited my hunger for collaboration with seasoned professionals. I thrive in dynamic, supportive environments, and I'm driven to make a lasting impact by championing people-focused solutions.
It's not just a career; it's a calling, a chance to infuse purpose into every pixel and interaction.
Contact Me
If you have questions about working together or are interested in learning more, please click here to email me or use this form to reach out.
e: fred@fredforthewin.com